That was a pretty long lesson, so we don’t expect you to be 100% finished just yet.
However, we recommend finishing before moving on, because we’ve got a lot left to cover still.
Today we’re going to be talking about setting the right goals.
Making SMART Goals
What are SMART goals? They are specific, measurable, achievable, relevant, and time-bound.
As an example, “I will make $50,000 next year,” is a good goal, but not a SMART one.
Instead, you want to look at what comprises that goal. How many customers would you have to see per week to make $50,000?
Maybe it’s 10.
So, your goal could be to get 10 new customers each week.
Top Goals for Locksmiths
Sales Figure Goals – Every business owner’s top goal is profit. But as we mentioned above, when it comes to goals we’re concerned about SMART goals.
We’re concerned about the details, and profit is just too vague.
Business Expansion Goals – Perhaps you’re just getting started, and you only have one mobile locksmith vehicle.
But are your goals to eventually have a whole fleet? To become the go-to locksmith for a specific city or county?
Customer Loyalty Goals – This is often one of the most overlooked goals, but definitely needs to be a top goal.
How often do people need a locksmith each year? Wouldn’t it be nice if they always returned to you?
Or perhaps you want repeat business clients from specific companies.
Write Down Your Goals
Spend the next hour, yes a whole hour, writing down your goals. Don’t just think about them or peruse through websites seeing what other businesses have used as goals.
Actually, write your goals down.
You’ll often find that writing down goals can lead to other discoveries, such as encouraging brainstorming or creativity. You may start out by writing a single goal and end up with a lot more.
Commit to Your Goals
Once you’ve set some goals for your locksmith business, you may need to go back and update your business plan. But don’t just update the plan and never come back to it.
Add a meeting to your personal calendar a few months from now so you can come back and check on your goals. This will help you stay committed.
Up Next: Remember how we said profit is the number one goal?
Well, we’re going to be digging into that next!